/* ===== Tokens ===== */
:root{
  --bg:#141414;
  --surface:#1C1C1C;
  --border:#2A2A2A;
  --border-2:#4A4A46;
  --text:#F5F5F0;
  --text-muted:#B9B9B3;
  --text-dim:#9C9C96;
  --accent:#FF5A2B;
  --accent-hover:#FF7A50;
  --accent-active:#E04A1F;
  --max:1600px;
  --pad:80px;
}

@media (max-width:900px){ :root{ --pad:40px; } }
@media (max-width:600px){ :root{ --pad:20px; } }

/* ===== Reset ===== */
*{box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{
  margin:0;
  background:var(--bg);
  color:var(--text);
  font-family:'Work Sans', system-ui, -apple-system, sans-serif;
  -webkit-font-smoothing:antialiased;
}
h1,h2,h3{
  font-family:'Big Shoulders Display', system-ui, sans-serif;
  margin:0;
}
p{margin:0;}
a{color:inherit;text-decoration:none;transition:opacity .15s ease;}
a:hover{opacity:.72;}
a:active{opacity:.52;}
img{max-width:100%;display:block;}

.container{
  max-width:var(--max);
  margin:0 auto;
  padding-left:var(--pad);
  padding-right:var(--pad);
}

/* ===== Nav ===== */
.nav{
  display:flex;align-items:center;justify-content:space-between;
  padding-top:32px;padding-bottom:32px;
  border-bottom:1px solid var(--border);
}
.nav-logo{font-size:22px;font-weight:900;letter-spacing:1px;}
.nav-links{display:flex;gap:40px;font-size:15px;color:var(--text-dim);}
@media (max-width:600px){
  .nav{padding-top:20px;padding-bottom:20px;}
  .nav-logo{font-size:17px;}
  .nav-links{gap:20px;font-size:13px;}
}

.back-link{
  display:block;
  padding-top:28px;
  font-size:14px;color:var(--text-dim);
}

/* ===== Hero ===== */
.hero{padding:100px 0 90px 0;display:flex;flex-direction:column;gap:20px;}
.hero h1{font-size:58px;line-height:1.1;font-weight:900;max-width:820px;}
.hero p{font-size:17px;line-height:1.7;color:var(--text-muted);max-width:640px;}
@media (max-width:900px){
  .hero{padding:56px 0 48px 0;}
  .hero h1{font-size:38px;}
}
@media (max-width:600px){
  .hero{padding:40px 0 32px 0;gap:16px;}
  .hero h1{font-size:30px;}
  .hero p{font-size:15px;}
}

/* ===== Selected Work ===== */
.section-label{
  font-size:14px;font-weight:600;letter-spacing:1px;text-transform:uppercase;color:var(--text-dim);
}
.work-header{padding-bottom:24px;border-bottom:1px solid var(--border);margin-bottom:0;}

.case-list{display:flex;flex-direction:column;gap:1px;background:var(--border);margin-top:40px;margin-bottom:140px;}
.case-card{
  background:var(--bg);padding:44px 36px;
  display:grid;grid-template-columns:200px 1fr 160px 24px;gap:32px;align-items:start;
  transition:background .15s ease, opacity .15s ease;
}
.case-card:hover{background:var(--surface);opacity:1;}
.case-card:active{background:#181818;opacity:1;}
.case-tags{display:flex;flex-wrap:wrap;gap:8px;}
.case-card h3{font-size:26px;font-weight:800;line-height:1.2;}
.case-card p{font-size:14px;color:var(--text-muted);line-height:1.6;max-width:520px;}
.case-role{font-size:13px;color:var(--text-dim);padding-top:4px;}
.case-arrow{font-size:20px;color:var(--text);}

@media (max-width:900px){
  .case-card{grid-template-columns:1fr;gap:14px;padding:28px 24px;}
  .case-role{padding-top:0;}
}

/* ===== Tags ===== */
.tag{
  font-size:11px;color:var(--text-dim);border:1px solid var(--border-2);padding:4px 10px;
}
.tag-lg{font-size:12px;padding:5px 12px;}
.tag-accent{color:var(--accent);border-color:var(--accent);}

/* ===== Buttons ===== */
.btn{
  display:inline-block;padding:14px 28px;font-weight:600;font-size:15px;
  transition:background .15s ease, border-color .15s ease, opacity .15s ease;
}
.btn-outline{border:1px solid var(--border-2);color:var(--text);}
.btn-outline:hover{background:#242424;border-color:var(--text);opacity:1;}
.btn-outline:active{background:#181818;opacity:1;}
.btn-primary{background:var(--accent);color:var(--bg);font-weight:700;}
.btn-primary:hover{background:var(--accent-hover);opacity:1;}
.btn-primary:active{background:var(--accent-active);opacity:1;}

/* ===== Figma CTA ===== */
.figma-cta{
  border:1px solid var(--border-2);padding:24px 28px;
  display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap;
  margin-bottom:40px;
}
.figma-cta p{font-size:14px;color:var(--text-muted);}

/* ===== Footer ===== */
.footer{
  padding:60px 0;border-top:1px solid var(--border);
  display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:16px;
}
.footer-copy{font-size:14px;color:var(--text-dim);}
.footer-links{display:flex;gap:24px;font-size:14px;}

/* ===== Case study header ===== */
.case-header{padding:56px 0 40px 0;display:flex;flex-direction:column;gap:20px;max-width:1180px;}
.case-header h1{font-size:44px;line-height:1.2;font-weight:900;}
.case-header .subhead{font-size:16px;line-height:1.7;color:var(--text-muted);max-width:1080px;}
.case-header .tags-row{display:flex;flex-wrap:wrap;gap:8px;margin-top:4px;}
@media (max-width:900px){
  .case-header h1{font-size:30px;}
}

/* ===== Meta grid ===== */
.meta-grid{
  display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:1px;background:var(--border);
  border-top:1px solid var(--border);border-bottom:1px solid var(--border);
  margin:32px 0 64px 0;
}
.meta-cell{background:var(--bg);padding:28px 24px;display:flex;flex-direction:column;gap:6px;}
.meta-label{font-size:12px;color:var(--text-dim);text-transform:uppercase;letter-spacing:.5px;}
.meta-value{font-size:15px;font-weight:700;}
.meta-sub{font-size:13px;color:var(--text-dim);}
@media (max-width:900px){.meta-grid{grid-template-columns:repeat(2,minmax(0,1fr)) !important;}}
@media (max-width:600px){.meta-grid{grid-template-columns:1fr !important;}}

/* ===== Section heading ===== */
.section-h2{margin-bottom:20px;}
.section-h2 h2{font-size:30px;font-weight:900;margin-bottom:12px;}
.section-h2 p{font-size:15px;color:var(--text-muted);line-height:1.6;max-width:1180px;}
.section-block{margin-bottom:64px;}
.prose{max-width:1180px;}
.prose p{font-size:16px;line-height:1.75;color:var(--text-muted);margin-bottom:16px;}
.prose p:last-child{margin-bottom:0;}

/* ===== Key insights ===== */
.insight-list{display:flex;flex-direction:column;gap:1px;background:var(--border);border:1px solid var(--border);}
.insight-row{background:var(--surface);padding:26px 32px;display:grid;grid-template-columns:56px 1fr;gap:24px;align-items:start;}
.insight-num{font-size:26px;font-weight:900;color:var(--accent);}
.insight-title{font-size:15px;font-weight:700;margin-bottom:4px;}
.insight-desc{font-size:14px;color:var(--text-dim);line-height:1.5;}

/* ===== Framework grid ===== */
.framework-grid{
  display:grid;grid-template-columns:repeat(var(--cols,4),minmax(0,1fr));gap:1px;
  background:var(--border);border:1px solid var(--border);
}
.framework-cell{background:var(--surface);padding:28px;display:flex;flex-direction:column;gap:10px;}
.framework-eyebrow{font-size:12px;color:var(--text-dim);text-transform:uppercase;}
.framework-title{font-size:18px;font-weight:800;}
.framework-desc{font-size:13px;color:var(--text-dim);line-height:1.4;}
@media (max-width:900px){.framework-grid{grid-template-columns:repeat(2,minmax(0,1fr));}}
@media (max-width:600px){.framework-grid{grid-template-columns:1fr;}}

/* ===== Process steps ===== */
.process-list{display:flex;flex-direction:column;gap:1px;background:var(--border);border:1px solid var(--border);}
.process-row{
  background:var(--surface);padding:24px 32px;
  display:grid;grid-template-columns:52px 180px 1fr 1fr;gap:24px;align-items:center;
}
.process-num{font-size:24px;font-weight:900;color:var(--accent);}
.process-title{font-size:14px;font-weight:700;}
.process-before{font-size:13px;color:var(--text-dim);}
.process-after{font-size:13px;color:var(--text);}
@media (max-width:900px){
  .process-row{grid-template-columns:1fr;gap:8px;}
}

/* ===== Status card ===== */
.status-card{
  background:var(--surface);border:1px solid var(--border);padding:48px;
  display:flex;align-items:center;justify-content:space-between;gap:40px;flex-wrap:wrap;
}
.status-stat{font-size:44px;font-weight:900;color:var(--accent);margin-bottom:12px;}
.status-desc{font-size:15px;color:var(--text-muted);line-height:1.65;max-width:580px;}
.status-list{display:flex;flex-direction:column;gap:14px;min-width:220px;}
.status-item{display:flex;justify-content:space-between;font-size:13px;color:var(--text-dim);}
.status-item.strong{color:var(--text);font-weight:700;}

/* ===== About page specifics ===== */
.capability-grid{
  display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:1px;background:var(--border);border:1px solid var(--border);
  margin-bottom:80px;
}
.capability-cell{background:var(--surface);padding:28px;display:flex;flex-direction:column;gap:12px;}
.capability-cell h3{font-size:17px;font-weight:800;}
.capability-cell p{font-size:13px;color:var(--text-dim);line-height:1.5;}
@media (max-width:900px){.capability-grid{grid-template-columns:repeat(2,minmax(0,1fr));}}
@media (max-width:600px){.capability-grid{grid-template-columns:1fr;}}

.timeline-row{
  display:grid;grid-template-columns:180px 1fr;gap:32px;padding:32px 0 20px 0;border-top:1px solid var(--border);
}
.timeline-row:last-of-type{border-bottom:1px solid var(--border);padding-bottom:64px;}
.timeline-date{font-size:13px;color:var(--text-dim);}
.timeline-company{font-size:13px;color:var(--text-dim);font-weight:600;margin-top:2px;}
.timeline-body h3{font-size:22px;font-weight:800;margin-bottom:10px;}
.timeline-body p{font-size:15px;line-height:1.7;color:var(--text-muted);max-width:1080px;}
@media (max-width:700px){.timeline-row{grid-template-columns:1fr;gap:10px;}}

.edu-skills{display:grid;grid-template-columns:1fr 1fr;gap:60px;margin-top:64px;}
.edu-skills h2{font-size:26px;font-weight:900;margin-bottom:24px;}
.edu-item{margin-bottom:18px;}
.edu-item .name{font-size:15px;font-weight:700;}
.edu-item .meta{font-size:13px;color:var(--text-dim);}
.skill-tags{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:20px;}
.skill-tag{font-size:12px;color:var(--text);border:1px solid var(--border-2);padding:6px 12px;}
.tools-line{font-size:13px;color:var(--text-dim);margin-top:8px;}
@media (max-width:700px){.edu-skills{grid-template-columns:1fr;gap:32px;}}

.contact-row{display:flex;flex-wrap:wrap;gap:28px;padding-top:24px;font-size:14px;color:var(--text-dim);}

/* ===== Editorial additions ===== */
.hero-desc{font-size:13px;letter-spacing:1px;text-transform:uppercase;color:var(--text-dim);margin-top:8px;}
.case-outcome{font-size:13px;color:var(--text-dim);margin-top:10px;}
.case-outcome b{color:var(--text);font-weight:600;}

.home-cta{padding:80px 0 120px 0;border-top:1px solid var(--border);display:flex;flex-direction:column;gap:12px;}
.home-cta h2{font-size:30px;font-weight:900;}
.home-cta p{font-size:16px;color:var(--text-muted);}
.text-link{font-size:15px;font-weight:600;color:var(--text);}

.footer-brand{display:flex;flex-direction:column;gap:6px;}
.footer-tag{font-size:13px;color:var(--text-dim);}

.process-row.simple{grid-template-columns:52px 1fr;}
.process-body{display:flex;flex-direction:column;gap:6px;}
.process-body .process-title{font-size:15px;}
.process-body .process-desc{font-size:14px;color:var(--text-muted);line-height:1.6;}

.callout{background:var(--surface);border:1px solid var(--border);padding:40px 48px;max-width:1180px;}
.callout h3{font-size:22px;font-weight:800;margin-bottom:14px;}
.callout p{font-size:16px;line-height:1.75;color:var(--text-muted);}
.callout p+p{margin-top:12px;}

.outcome{border-left:2px solid var(--accent);padding:8px 0 8px 28px;max-width:1080px;}
.outcome .outcome-stat{font-family:'Big Shoulders Display',sans-serif;font-size:44px;font-weight:900;color:var(--accent);margin-bottom:12px;line-height:1;}
.outcome p{font-size:16px;line-height:1.75;color:var(--text-muted);}
.outcome p+p{margin-top:12px;}

.next-project{border-top:1px solid var(--border);padding:64px 0 0 0;display:flex;flex-direction:column;gap:10px;}
.next-project .section-label{margin-bottom:4px;}
.next-project a.next-link{font-family:'Big Shoulders Display',sans-serif;font-size:32px;font-weight:900;line-height:1.15;max-width:820px;}
@media (max-width:600px){.next-project a.next-link{font-size:24px;}}

.how-list{display:flex;flex-direction:column;gap:1px;background:var(--border);border:1px solid var(--border);}
.how-row{background:var(--surface);padding:26px 32px;display:grid;grid-template-columns:56px 1fr;gap:24px;align-items:start;}
.how-num{font-family:'Big Shoulders Display',sans-serif;font-size:26px;font-weight:900;color:var(--accent);}
.how-title{font-size:16px;font-weight:700;margin-bottom:6px;}
.how-desc{font-size:15px;color:var(--text-muted);line-height:1.65;}

.about-intro p{font-size:17px;line-height:1.75;color:var(--text-muted);max-width:820px;}
.about-intro p+p{margin-top:14px;}
.focus-tags{display:flex;flex-wrap:wrap;gap:8px;}
.small-line{font-size:12px;color:var(--text-dim);margin-top:10px;}

/* ===== v2: conversion + scannability ===== */

/* Sticky nav: name, role and contact never move */
.nav{position:sticky;top:0;z-index:20;background:var(--bg);padding-top:20px;padding-bottom:20px;}
.nav-links{align-items:center;}
.nav-cta{color:var(--bg);background:var(--accent);padding:8px 16px;font-weight:600;}
.nav-cta:hover{background:var(--accent-hover);opacity:1;}
@media (max-width:600px){
  .nav-hide-sm{display:none;}
  .nav-cta{padding:7px 12px;}
}

/* Accessibility floor */
.skip-link{position:absolute;left:-9999px;top:0;background:var(--accent);color:var(--bg);padding:10px 16px;z-index:50;font-weight:600;}
.skip-link:focus{left:16px;top:16px;}
a:focus-visible,.btn:focus-visible{outline:2px solid var(--accent);outline-offset:3px;}
.case-card:focus-visible{outline:2px solid var(--accent);outline-offset:-2px;background:var(--surface);}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto;}
  *{transition:none !important;}
}

/* Hero */
.hero-kicker{font-size:15px !important;font-weight:600;color:var(--accent) !important;}
.hero .btn-row{margin-top:12px;}
.hero-meta{font-size:14px !important;color:var(--text-dim) !important;}
.inline-link{color:var(--text);border-bottom:1px solid var(--border-2);padding-bottom:1px;}
.inline-link:hover{border-color:var(--text);opacity:1;}

.btn-row{display:flex;flex-wrap:wrap;gap:12px;}
@media (max-width:600px){
  .btn-row .btn{flex:1 1 100%;text-align:center;}
}

/* Case TL;DR: readable in 10 seconds */
.tldr{
  display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1px;
  background:var(--border);border:1px solid var(--border);margin:8px 0 0 0;
}
.tldr-cell{background:var(--surface);padding:28px;display:flex;flex-direction:column;gap:10px;}
.tldr-label{font-size:14px;font-weight:700;color:var(--accent);}
.tldr-cell p{font-size:15px;line-height:1.6;color:var(--text);}
@media (max-width:900px){.tldr{grid-template-columns:1fr;}}

/* AI vs human split */
.split-grid{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:var(--border);border:1px solid var(--border);}
.split-cell{background:var(--surface);padding:28px 32px;display:flex;flex-direction:column;gap:10px;}
.split-title{font-size:16px;font-weight:700;}
.split-cell p{font-size:15px;line-height:1.65;color:var(--text-muted);}
@media (max-width:700px){.split-grid{grid-template-columns:1fr;}}

/* Contact block, repeated at the end of every page */
.contact-block{
  border-top:1px solid var(--border);padding:72px 0;
  display:flex;flex-direction:column;gap:14px;
}
.contact-block h2{font-size:34px;font-weight:900;line-height:1.15;}
.contact-block p{font-size:16px;line-height:1.7;color:var(--text-muted);}
.contact-block .btn-row{margin-top:8px;}
.next-project{padding-bottom:64px;}

/* Testimonials (ready for real quotes) */
.quotes{border-top:1px solid var(--border);padding:72px 0;display:grid;gap:32px;}
.quote{margin:0;border-left:2px solid var(--accent);padding-left:24px;max-width:820px;}
.quote blockquote{margin:0 0 10px 0;font-size:19px;line-height:1.6;color:var(--text);}
.quote figcaption{font-size:14px;color:var(--text-dim);}
.contact-block > *{max-width:820px;}